In 1998 Professional Choice Insurance, a small Southern California insurance brokerage, set out to develop an online vending machine for insurance. The idea was to create a website that would:

1. be easy to use, allowing people to quickly and easily get quotes,
2. be a place where people could trust that their information would be safe, and
3. be a place where people, when ready, could buy and print an insurance policy online in minutes!

This ability to self-quote and process applications online in real time would allow people to shave the time down from weeks to just minutes. And back then, only a handful of companies were doing it.

Today it seems like everyone is doing it. And since our humble beginning we have assisted millions of Americans to secure high quality coverage from some of the country's most highly rated insurance companies.

LifeRater™ provides valuable, in-depth articles, a life insurance calculator, terms and definitions, and answers to frequently asked questions about insurance so people can better choose the right insurance product for their needs, whether it's term, whole, universal or any other kind of life insurance.

Our mission? To give you the information you need to make the right decision for your family every time, and thereby leaving you with the valuable peace of mind you deserve from insurance. Isn't that what buying insurance is all about? We think so. What do you think? Please write to us anytime to give us your thoughts and opinions. We value your feedback and look forward to hearing from you.

Very Truly Yours,
Ensurance.com Inc.